Category Archives: Uncategorized

Aside

Norwich’s hopes of staying in the Premier League remain alive after they dented Chelsea’s title ambitions with a hard- fought draw at Stamf2ord Bridge. The best chances fell to a dominant Chelsea, with John Terry going close with a header … Continue reading

Image

Mourinho: No Disrespect By Celebrating With Fans


He insists that he meant no offence to City or Pellegrini, with whom he already had a tetchy relationship following their time in Spain.
He said: “Chelsea is guilty because I want to buy a season ticket for my son and they give a season ticket for my son behind the opponents’ dugout. They have to Continue reading

Platini Wants Extension Of Teams From 32-40 In World Cup Today


 

The Frenchman believes an increase in the number of participants at football’s showpiece event would be embraced by all concerned. He says only three days would be added to the schedule and that the event would reach a wider global audience.
It is possible that Platini will soon be in a position to make such calls, with it expected that he will rival Sepp Blatter for the FIFA presidency in 2015.
Image
Platini agrees with Blatter’s recent call for more African representation on the World Cup stage, but feels a possible expansion could also benefit Asia, America and Europe.
He told The Times: “It’s good for everybody.
“I totally agree with Mr Blatter that we need more African and Asian (countries). But instead of taking away some European, we have to go to 40 teams in the World Cup.
“We can add two African, two Asiatic, two American and one from Europe. I support this idea totally.”
Platini believes the growth of FIFA in recent decades justifies a bigger World Cup

BBM for Android In Africa


BBM for Android – BlackBerry Messenger (BBM) for the Android and iOS platforms has arrived in Africa, following its initial launch at the start of the week.

HumanIPO reported earlier this week on the launch of BBM on other platforms, followed by a 10 million download total Continue reading

Nigeria VS Paraguay Score On Commentary


just sit tight and watch more of this

Video

Sony Vegas Intro Tutorials


Prince Etibless Contact Online


In other to reach out to fans, friends and family Princewill Edward Also known as Prince Etibless has just joined the networks of 2go, facebook (princeetibless)  instagram, twitter (@princeetibless), google plus. These are interactive sections, where all question and interaction needed to involve the Guru, could be forward to. He is a web designer, web manger and web hoster, Also Prince Etibless is also a 3d animator, a motivational speaker, a book writter, a graphic designer, a chemical engineer and above all a christian. I also deliver help to people on internet services. The only thing that you just log in to the site, drop you question and come back in the next 5mins for your reply

Video

Be Great Understand This


God loves you well to naijafast

Mobile and CRM: Time to turn up the volume


 

 

Alan R. Sultan

Alan R. Sultan

Too frequently, brand marketers work entirely in silos – one silo includes mobile marketing and advertising, and the other has customer acquisition and retention.

However, savvy marketers have learned that the greatest success comes from integrating efforts on both sides of the house and capitalizing on mobile and customer relationship marketing for an optimized program.

 

Sound advice
Think of it like this: years ago, listeners were accustomed to monaural music. But once they heard the all-encompassing effect of stereo music that is blended and hits you from both sides, they realized it was incomparably superior.

In the same way, merging marketing channels that were once separate only amplifies your sound.

Generally, brand mobile marketers are focused on getting users to download their applications, browse their offerings via the mobile Web or develop push messages.

Conversely, CRM specialists are focused on loyalty programs, opt-in emails newsletters and mailings. Both are extremely important, so why choose one or the other? Moreover, why not combine them for stereo surround sound-quality mobile CRM?

Typically, mobile engagement follows this sequence:

1. Your customer makes a choice. Does she want to engage with you? Mobile is entirely opt-in, as opposed to other advertising strategies which sometimes reach unprepared recipients.

Once you get the customer to respond to your call to action – SMS, click or download – your job is not done. 

CRM-driven mobile engagement solutions are only as good as the acquisition strategy powering them.

Data is typically collected by multiple vendors, all carrying different features and functionality, with little knowledge about what to do or what happens next. You should not stop here.

2. Click … now what? Like I said, the post-click engagement piece is incredibly important if you would like your user to engage with you again.

Create a conversation, share information with them, provide them an offer and create a reason for them to come back.

In an environment of gaming and deals, you can compete in this space by offering contests, rewards, quality content, unique landing pages and loyalty programs. All of these provide unique ways to unite you and your consumer on their mobile device.

While these vendors have great data-collection services, they rarely know what encouraged users to engage and, therefore, what works and what does not. But do not stop here either.

3. Put it all together. CRM is typically kept in the back office, without having access to the rich data that is being generated by your mobile advertising efforts. But when CRM is kept separate from opt-in and post-click engagement data, you can completely negate your efforts.

Use ERP and CRM systems for managing post-sale interactions—both once the transaction is closed, as well as during pre-sales leads and prospect interactions.

Mono tune
Herein lies the problem: mobile marketers are often listening in mono-mode, only focusing either on   acquiring leads or kick-starting engagement, while a different department is measuring analytics, tracking success and trying to bolster that engagement.

Real-time aggregation of customer data – anything from location to psychographic information – will help to optimize mobile marketing and advertising campaigns.

Marketers often shudder at their legacy CRM/ERP systems, which are not equipped to blend with other customer data.

If mobile marketers had access to a uniform, centralized management platform they could optimize mobile programs and learn from their efforts with the data in legacy ERP/CRM systems. The next phase of converged media demands the integration of all mobile advertising and engagement efforts.

It is time to move beyond mono. Solutions exist that manage every step of the process – acquisition, engagement, measurement and retention, and you do not have to lock into a single ad network.

If you explore this option, make sure your mobile marketing platform provider can accept and manage data from third-parties and complement your mobile presence. You will end up with a platform that leverages the same audience-targeting segmentation across acquisition and engagement. 

So, sit back and enjoy the experience of stereo sound. The all-immersing experience is sure to please your ears and your business.


Image

images


images